Online Marketing







What is Online Marketing?


Internet Marketing is application of Internet and associated technologies to accomplish the company's marketing objectives.


Web Marketing is about the Internet as a distribution channel. The Internet can be used as a PLACE to promote a service or product, provide info to potential clients and to reach various geographical regions and niche markets.


CUSTOMER centered marketing is the secret for success of any organization. Focusing on customer wants and needs will assist a company to please actually to delight its consumers more effectively and efficiently. Because obtaining a brand-new consumer is costly than keeping the existing client, Building close relationships and maintaining existing customers is extremely essential.
Internet marketing is best used in CONJUNCTION with other marketing media. Coordination in between online and offline marketing activities is really important.


Online Marketing Tools


Online Search Engine Marketing


Since 85% of Internet internet users utilize search engines to find new websites, browse Engine marketing is essential. Research reports reveal that the majority of online purchases stem from online search engine. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of online search engine traffic.



E-mail Marketing


Email is the most popular online activity. According to the research study findings 96% online users utilize E-mail. Email marketing can be used to drive sales, provide customer support and Web Marketing to develop close relationships with the consumers. Email marketing is an expense effective Internet Marketing tool and the results can be easily measured. We can expect a higher reaction rate around 10-- 15% from an internal E-mail list. , if we are to lease an E-mail list from an outside source the response rates will be around 1 %.
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Affiliate Marketing


Affiliate marketing is one site (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Affiliate marketing is run the risk of complimentary and expense efficient marketing since you pay only for performance.


Banner Advertising


Banner advertising was very much popular and click through rates were around 25% when its introduce for the very first time in 1994. At present we can't anticipate a conversion rate above 2 % from a banner advertising campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%). The conversion rates are not satisfactory banner marketing still thinks about as a reliable branding tool.


Viral Marketing


Viral marketing messages receive 5-- 15% click through rate. 57% say word of mouth or viral marketing is their primary source of details about brand-new sites.


Publicity


Publicity is about developing awareness, constructing trust and trustworthiness. Online news release distribution plays the main role in this.


Search Engine marketing is crucial due to the fact that 85% of Internet internet users utilize search engines to find new sites. Email marketing can be used to drive sales, supply consumer service and to develop close relationships with the clients. E-mail marketing is an expense effective Internet Marketing tool and the outcomes can be quickly determined. Viral marketing messages get 5-- 15% click through rate. 57% say word of mouth or viral marketing is their main source of information about brand-new websites.
















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